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Alltel Wireless and MTV Networks Launch Popular Entertainment Content on Phones: MTV Networks (MTVN), a unit of Viacom , and Alltel Wireless, America's largest network, announced that Alltel Wireless is offering customers a comprehensive suite of programming from MTVN, including on-demand mobile video, WAP sites, games and personalization features.

Discovery expands mobile offering: Discovery Channel has launched mobile phone-friendly versions of two more TV channels, Discovery Turbo and Animal Planet, so you'll be able to get your fix of Meerkat Manor wherever you are.

Phone Sherpa Gives Ringtones a Corporate Edge: For years, consumer Web sites have made do with poorly designed mobile commerce products from a handful of large providers but that's about to change.

US Modular Enters Mobile Arena with Strategic Hire: US Modular, a leading designer and manufacturer of personal memory, power and storage products, today introduced the latest addition to its executive team naming Bob Bilbruck as Vice President of Mobile Strategy.

Operators sign up for mobile content: Vodafone and Orange are taking made-for-mobile content from flagship Discovery Turbo  and Animal Planet.

mInfo, Ringier team up for mobile search: mInfo, a Chinese mobile search provider, has enterd into a partnership with Ringier, the publisher of 'City Weekend' and 'Betty's Kitchen' magazines.

InfoGin Takes on iPhone with 'Complete Internet Experience' Solution for Any Mobile Device: Israel-based InfoGin, a provider of Web-to-mobile content adaptation programs, recently announced a new solution that provides what it calls a “complete Internet experience” on any mobile device.

Mobile Content Services Show Sluggish Growth: A surprisingly low number of U.S. wireless customers are using their phones for more than basic voice and text communications, according to a study conducted in mid-April by the research firm, Interactive.

GOOGLE WANT BITE OF PHONE APPLE: INTERNET search giant Google have created a rival to Apple's hit iPhone.

Japans Mobile Music Scene: Bandai Adds Image Search To Cameraphones: The music-crazy Japanese now have another way to use their handsets to buy tracks and otherwise engage with their favorite recording artists: through their cameras.

Perooz.com Mobile Media Delivered; New Service Aims to Change the Face of Advertising in the Online and Offline Mobile Content Market: Perooz.com®, the software service that provides exclusive content for Portable Media Devices is back, just in time for the much anticipated Apple iPhone.

Mobile Search in China Enters Mass Market Phase: A recent In-Stat consumer survey indicates that the mobile search market in China has entered into the mass market phase, but the user experience still needs to be improved, reports In-Stat.

Google makes play for mobile ad market: Google is seeking to grab a huge share of the mobile advertisting market with the launch of a “Google phone” specially tailored to its services.

UpSNAP Offers Premium Urban Content Package for Mobile Users: The premier provider of free mobile search and streaming mobile audio entertainment, today announced an urban content package including the best providers.

The Marketing of Mobile Content: Mobile phones have a whole life beyond voice. Consumers are after content to personalize their phones, and entertain them when they have a moment to spare. 

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